"Matthew Singer, founder and creative director of clothing brand M. Singer, talks the lessons he learned from working at Bloomingdale's and Nieman Marcus, and producing clothes made in the U.S."
Singer’s line includes a strong representation of comfortable knits, with best-sellers including its original classic henley ($88), cotton polo shirt ($68), and hooded sweatshirt ($118). Singer stresses that his ultimate goal is to provide quality product at an approachable price point.
Mallor confirmed this sentiment adding: “The M. Singer pop-up shop had a great reception. We sold through long sleeve henleys and already had to restock. The line fits perfectly in a niche that we were missing – great after-office wear that’s approachable for every guy.”
The line, launching today on flash-sale site Gilt is a sophisticated slacker's dream. It's populated with subtly detailed basics- buttery tees with curved hems, just-slouchy-enough chinos with a tuxedo strip- in a . soft natural pallete. To ensure the clothes work for a wider range of men, not just fashion folk, Mr. Singer used his friends- including Wall Streeters and lawyers- as fit models. Mr. Singer is hoping he's made casual menswear that's beyond effortless.
Guys know how to dress for work," Singer explains. "It's a uniform. I wanted to create the uniform for the weekend." This translates into slim pants, lightweight cotton shirting, casual T-shirts (cut "roomy in the shoulder and tailored in the body," Singer says), and shorts that hit right above the knee. All in all, it's the perfect proposition for a guy who wants to look good but doesn't want to work too hard for it (which is a lot of men out there).
"Matthew Singer, founder and creative director of clothing brand M. Singer, talks the lessons he learned from working at Bloomingdale's and Nieman Marcus, and producing clothes made in the U.S."
Singer’s line includes a strong representation of comfortable knits, with best-sellers including its original classic henley ($88), cotton polo shirt ($68), and hooded sweatshirt ($118). Singer stresses that his ultimate goal is to provide quality product at an approachable price point.
Mallor confirmed this sentiment adding: “The M. Singer pop-up shop had a great reception. We sold through long sleeve henleys and already had to restock. The line fits perfectly in a niche that we were missing – great after-office wear that’s approachable for every guy.”
Interview with Matthew Singer conducted by WWD at the trade show Project Vegas. Presented by UBM FASHION and The Tents.![M. Singer [Video] for Gilt.com](//cdn.shopify.com/s/files/1/0941/2508/articles/IMG_2641_455x300@2x.jpg?v=1568912449)
Promotional video produced by Gilt.com for the M. Singer Experience exclusive launch. Discusses the philosophy behind the comfort driven brand.
Guys know how to dress for work," Singer explains. "It's a uniform. I wanted to create the uniform for the weekend." This translates into slim pants, lightweight cotton shirting, casual T-shirts (cut "roomy in the shoulder and tailored in the body," Singer says), and shorts that hit right above the knee. All in all, it's the perfect proposition for a guy who wants to look good but doesn't want to work too hard for it (which is a lot of men out there).
![M. Singer [Video] for Gilt.com](http://cdn.shopify.com/s/files/1/0941/2508/articles/IMG_2641_455x300@2x.jpg?v=1568912449)
