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WALL STREET JOURNAL: M. Singer Experience Launch

The line, launching today on flash-sale site Gilt is a sophisticated slacker's dream. It's populated with subtly detailed basics- buttery tees with curved hems, just-slouchy-enough chinos with a tuxedo strip- in a . soft natural pallete. To ensure the clothes work for a wider range of men, not just fashion folk, Mr. Singer used his friends- including Wall Streeters and lawyers- as fit models. Mr. Singer is hoping he's made casual menswear that's beyond effortless.

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Esquire Magazine Interview with Matt Singer

Guys know how to dress for work," Singer explains. "It's a uniform. I wanted to create the uniform for the weekend." This translates into slim pants, lightweight cotton shirting, casual T-shirts (cut "roomy in the shoulder and tailored in the body," Singer says), and shorts that hit right above the knee. All in all, it's the perfect proposition for a guy who wants to look good but doesn't want to work too hard for it (which is a lot of men out there). 

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